The Process
An insight into our creative process.
1. Strategy
Gathering Requirements
We sit down with you to understand what you need and create an outline of all the requirements.
Setting up goals
We find out the intent of the product i.e. how the product will be used and by whom.
Creating a timeline
Based on the requirements and goals we set up delivery milestones.
2. Research
Analyzing The Competition
We study all your competitors and determine how to create differentiation.
Understanding Stakeholder Needs
Talking to the stakeholders such as board members, employees help give us a better idea of the product.
Understanding Consumer Needs
Interviewing users helps us understand their mental model on what problems they might face while using the product.
3. Brainstorming
Defining The Problem
Isolating the biggest design challenge gives us a starting point to work from.
Coming Up With Solutions
We come up with 2-3 solutions to work with for the defined problem.
Generating A Conceptual Model
Based on user mental model we determine how the product should work which helps in providing clarity to the team.
4. Design
Sketching Low Fidelity Wireframes
At this stage we now start sketching out pen and paper wireframes of the product layout.
Creating High Fidelity Wireframes
Using the sketches we then create wireframes on computer with color and type and make things look good.
Making Interactive Prototypes
Now it's time add interactivity to the prototype to simulate the finished product for testing with users.
5. Usability Testing
Testing Prototypes With Real Users
During testing, we observe where users are having difficulty using the product.
Gathering Feedback
We gather all the user feedback from testing and look for all the major problems.
Making Improvements To The Design
According to the feedback gathered we make all the necessary adjustments to make the product more user friendly.
6. Development
Setting Up A Technology Stack
Now is the time to determine which technology would work well best for our product.
Coding The Front & Back
After the technology is decided front-end and back-end programming is stated.
Testing For Bugs
When coding process is completed the product is now in beta, means its time to quash all the bug.
Cleaning Up
The product is given all the finishing touches by cleaning up all the extra code.
7. Delivery
Running The Final Checks
Before delivery, the product is once more thoroughly testes to make sure the product is ready to launch.
Creating Required Documentation
To help stakeholders and users understand how every aspect of the product works we create all the appropriate documentation.
Take Off
Finally, the product is released to the usersbase.
